TROJAN named title sponsor of Hull Seahawks ice hockey club

It's time to put the champagne on ice, as our TROJAN workwear brand becomes the official title sponsor of Hull Seahawks ice hockey club in a major new multi-year agreement.

The partnership marks a significant milestone for both the club and the TROJAN brand, with the team set to compete as the TROJAN Hull Seahawks across competitions, club channels and supporter-facing communications.

For TROJAN, the move reflects a natural alignment with a club built on determination, teamwork and resilience. Created for people who take pride in demanding work, TROJAN shares the same hardworking spirit that Hull Seahawks bring to the ice.

As guardians of the TROJAN brand, we see this partnership as an opportunity to invest in a growing professional sports club with deep roots in the local community. The sponsorship will strengthen TROJAN's presence with fans through gameday visibility, club communications and wider community activity.

TROJAN branding will be introduced across key club assets, including playing shirts, arena signage, digital platforms and community initiatives, supporting the Seahawks as they enter the next stage of their development.

Pride in our community

Gemma Murray, Head of Brand for TROJAN Workwear added:

"Partnering with the Hull Seahawks is an incredibly exciting opportunity for us. The club has built a passionate fanbase and a strong identity within the city and beyond and we are proud to become part of that journey.

"We believe this partnership will help elevate both brands over the coming years and we look forward to supporting the club, its fans and the wider community as the TROJAN Hull Seahawks."

A huge moment for the club

Hull Seahawks Commercial Manager, Callum Gladding said:

"We are absolutely delighted to welcome TROJAN Workwear as our new Official Title Sponsor. This is a huge moment for the club and a partnership that reflects the ambition both organisations share for the future."

"TROJAN Workwear is a nationwide brand that understands the values of commitment, resilience and community across the UK. We are excited to begin this journey together as the Trojan Hull Seahawks from the 2026/27 season onwards."

"We're excited for the new season to get underway and look forward to supporting the TROJAN Hull Seahawks as they build towards success on and off the ice."

Learn more about the TROJAN workwear range.